The Small Business Resource Association wants to help every small business develop a strong foundation built on the three fundamental needs of every business.

Our triangle holistic approach addresses all the aspects of creating a strong foundation for a successful business.

Small Business Resource Association
Small Business Resource Association

If you think of the TRIANGLE as the base of a three legged bench, we all know that if you pull one leg out, the bench might balance for a second or two but, with the slightest nudge, will topple over. Remove two legs and it takes a real balancing act to keep the bench from falling.

The SBR Association wants to help every small business develop a strong foundation built on the three fundamental needs of every business – Being successful and profitable through loyal and engaged employees with happy and united families.

Our Philosophy

A happy and united family will foster a more loyal and engaged employee, which in turn will help the business be more successful and profitable, which will encourage a good employer to provide more resources to the families of his or her employees.

All three are necessary for a well- balanced, successful business.

Business Improvement

An ever growing resource of information and services to help the BUSINESS be more successful and profitable.

Employee Development

Training, skill development and benefits to support the businesses’ EMPLOYEES, which will motivate them to be more loyal and engaged.

Family Enrichment

Numerous programs, books, audio, and video focused on helping strengthen the EMPLOYEE’S FAMILIES by providing educational programs on financial management, marriage strengthening, child development, as well as discounts from a variety of stores, entertainment and dining establishments.

Our goal, when combining these services together, is to provide families with resources that help them enjoy a happier and more united family life.

Our Leadership Team

Gary Seibert, Chief Executive Officer

Gary applies over 50 years of business experience to helping companies increase profitability and achieve their growth potential. He’s a master at strategic planning, project management, and company turn-arounds and has successfully founded, built, grown, and sold two multi-million dollar international enterprises. Gary teaches entrepreneurship and business success at conferences and conventions worldwide; has appeared on numerous TV Shows, CNBC, Turner Cable Network and PM Magazine, and has also authored numerous business management and entrepreneurial articles which have been published in such magazines and newspapers as People, The New York Times, Entrepreneur, Fitness Management, Sports Inc., CBI, The Philadelphia Inquirer, The San Francisco Chronicle and others. In 1993 and 1994 Gary was a finalist in the Ernst & Young Entrepreneur of the Year Competition, and in 1994 he won the Berks County Small Business of the Year Award.

Mark Kramer, Chief Marketing Officer

Mark is a results driven marketing and business development professional with a unique blend of expertise in marketing planning, advertising, public relations, social media marketing and sales, overlapping traditional and online marketing solutions to delivering results. As director of marketing for 20 years for a hospitality management company startup, Mark created opportunities for system-wide growth by developing and executing a cohesive marketing plan for both chain restaurants and hotel properties in PA, SC and NC. Currently President of Core1Marketing, Mark provides cost-effective solutions that make a difference in the growth of small businesses in a variety of industries including medical, legal, health, service, insurance, retail and non-profits.

Chris Pierson, Chief Information Officer

Chris brings over 20 years of business and educational experience developing programs and events for youth and adults. In 1995, Chris left the recreation and family entertainment businesses to hone his skills in the computer industry. While working for a fortune 500 company Chris gained valuable experience in web and database development and design. During this time and the years to follow Chris stretched his entrepreneurial muscles in several joint and personal ventures including real estate and event planning, owning the Creative Kids Discovery School and Reading Construction Company, co-owning the Binding Family Heritage (a web based publishing company) and others that gave him great insight to the world of business. For over 15 years Chris has been active in supporting youth development and leadership as a coach for his local High School track team, and as a Boy Scout of America troop adult leader. With a little over 20 years of experience in starting and operating small business companies, Chris now shares his recreational and educational knowledge to help mentor and coach other business owners, executives and entrepreneurs to achieve their dreams.

Alan Robezzoli

Alan, an MBA graduate of Mount Saint Mary’s University and former Executive Vice President of Marketing & International Sales for Elite Sportswear, LP, the world’s leading producer and marketer of gymnastics apparel. 

Under Alan’s leadership from 2001-2011, Elite’s marketing and sales team achieved several gymnastics industry firsts, including the industry’s first online custom garment configurator, first international multi-currency/multilingual B2B/B2C website, and top 2% national ranking in website marketing effectiveness.

By leveraging these and other cutting-edge technologies, Alan engineered a period of explosive international growth at Elite, developing the gymnastics industry’s largest international sales force, with sales growth exceeding 500% over 6 years.  This rapid international growth resulted in another industry first – an exclusive worldwide licensing agreement with Adidas to produce and market gymnastics wear under the Adidas brand during the 2008-2012 Olympic cycle.  Today Alan’s mission is to help small business boost their sales through smarter online strategies.  He founded Power Marketing International in 2011 to drive his mission. In 2019 Alan joined forces with the Small Business Resource Association adding his expertise to our growing community.


Laura Seibert, Director of Member Services

Laura adds over 20 years of organizational expertise to our team. Laura worked alongside her husband Gary to create, develop and manage several personally owned businesses, as well as being hired by outside companies to start- up and reorganize existing business offices. Her strengths include office set up, organization and operations, staff hiring and training. She has been involved in a variety of industries including fitness, education, recreation, nonprofit, and medical.