The SBRA says it will provide a variety of business resources.

The Small Business Resource Association, a new organization dedicated to helping businesses grow in Berks County and beyond, has opened at 2395 Lancaster Pike, Cumru Township.

The SBRA was created to support small business through a variety of hands-on services, benefits and cost effective resources.

Gary Seibert, business consultant and president of the SBRA, said in a press release that he realized a common theme among many of his clients owning small businesses was a lack of time and resources to help them navigate through day-to-day challenges that are threatening their business success.

“So many small businesses struggle because of fundamental mistakes made early on in their business plan,” Seibert said. “They are usually very skilled in the type of work they do but lack the background and experience in running a business.

“The SBRA takes a balanced, three-layered approach to strengthening the foundation of a business by focusing on business improvement, employee development and family enrichment.”

SBRA says its mission is “empowering businesses with the resources necessary to be successful and profitable through loyal, engaged employees with happy, united families.”

The organization says it will provide a variety of business resources such as technology resource help, human resources and staffing solutions, business expansion strategies, legal and accounting support and strategic marketing planning. Then, by offering additional services and benefits to business owner’s employees and their families, a balanced foundation is achieved for long-term growth.

The association is also offering two services known as “Pitch” and the “Huddle” that help entrepreneurs launch and expand their businesses. Rounding out the benefits of the SBRA is the ability to provide its members with savings on all types of insurances, including health insurance.

Read the original article at The Reading Eagle written by Business Weekly.